Predictably, with the coming of the era of Internet of things and the upgrading of social consumption, it is inevitable for some fields to upgrade from traditional packaging to intelligent packaging. From the national policy level, in the "13th Five-Year" period, the packaging industry will focus on the development of six major projects, such as green packaging, intelligent packaging, safety packaging, and so on, to promote the innovative development and green development of the packaging industry, to create an upgraded version of the packaging economy, and to realize the substantial and strong transformation of the industry. The total output value of China's packaging industry has reached 1 trillion and 900 billion yuan, ranking second in the world, and intelligent packaging is likely to become the next outlet.
In 2015, the downstream demand for the packaging and printing industry in China was weak. At that time, the growth of production and sales of enterprises slowed, and some enterprises chose the transformation and technological upgrading. Among them, Mei Ying Sen, Jing Jia Jia, GUI Lian holdings, Yutong technology and other leading enterprises have started layout smart packaging.
Now let's take a brief review of the practices of these enterprises.
Mei Ying Sen, in 2016, chose to cooperate with Huizhou Zhen Zhen technology. It is expected to realize the only corresponding relationship between products and packaging through the combination of packaging and Internet of things technology. Finally, it realizes the anti-counterfeit and traceability of the products, and makes the packaging become the flow entrance of the product, from which manufacturers, sellers and consumers are realized. Connection, pre IOT smart packaging has become an important carrier and way to implement IOT technology. Moreover, the technology team of the cooperation side really focuses on the research and development of Internet of things, and owns the independent intellectual property rights of related technologies of the Internet of things.
The intelligent packaging of the Internet of things developed by Jian Zhen can help the products to realize the functions of tracing inquiries, anti-counterfeiting, and interacting with customers. The intelligent packaging of the Internet of things can be written to the product related data information and for collection, transmission and application. At that time, there were media reports that the total investment of the smart packaging network platform project was 703 million yuan, which could meet the practical needs of enterprises and consumers for the traceability of product processes.
Jin Jia shares - in 2018 after several years of planning, Shenzhen Jin Jia jiaxiai Co., Ltd., a subsidiary of Jin Jia's joint stock company, was established at last. It is committed to chip design and development, antenna design and development, Internet digital product development, packaging creative design and design, and intelligent agent design and design. According to the five years (2016-2020) strategic plan of Jin Jia share, the company will expand into a strong packaging industry and create a new packaging operation system.
In order to achieve the strategic target, the main measures include: to vigorously promote the depth of application of Internet plus RFID, sensor technology, networking, big data technology in the field of packaging products, and strive to 2020, realize the wide application of RFID technology in the packaging industry, packaging products promote intelligent upgrade.
GUI Lian Holdings -- in 2017, Jiangsu acquired 70% equity interest in science and technology in China. Lian Heng Yu is sold to domestic and foreign customers from R & D and production of RFID, electronic product monitoring and near field communication labels.
This strategy enables GUI lian to expand in intelligent packaging technology, and is conducive to cope with the increasingly fierce competition environment in traditional packaging industry. In the view of UPU, the introduction of RFID technology can make the packaging materials have the functions of testing the quality of food, identifying the authenticity and so on, ensuring the rights and interests of the consumers to the greatest extent, realizing the traceability function of the products, and making the human-computer interaction more simple and simple.
Yu Tong Science and technology - as the leading enterprise in the printing and packaging industry of China, the research and application of Yu Tong Technology in intelligent packaging has already been in the forefront of the industry. The intelligent packaging products with many brand customers have been pushed to the market. In the field of intelligent packaging and personalized packaging, the research object is the application of variable two-dimensional code, RFID/NFC label, digital watermark, digital watermark, invisible watermark, large data technology and AR augmented reality technology in packaging, through the raw materials, production, storage, logistics, sales, and sales of products. Collection of information consumption, has built a data platform material assembly Yuto wisdom.
Through cloud computing, mobile Internet technology and other technologies, to help multiple brand customers achieve product anti-counterfeiting, traceability, mobile marketing and brand promotion. Recently, the company has created a NFC limited experience product for Dong'e Ejiao "Zhen Yan" Ejiao cake, which can be considered as one of the representative works of its intelligent packaging.
Predictably, with the coming of the era of Internet of things and the upgrading of social consumption, it is inevitable for some fields to upgrade from traditional packaging to intelligent packaging. From the national policy level, in the "13th Five-Year" period, the packaging industry will focus on the development of six major projects, such as green packaging, intelligent packaging, safety packaging, and so on, to promote the innovative development and green development of the packaging industry, to create an upgraded version of the packaging economy, and to realize the substantial and strong transformation of the industry. The total output value of China's packaging industry has reached 1 trillion and 900 billion yuan, ranking second in the world, and intelligent packaging is likely to become the next outlet.
On the 25-27 th of April 2018, the China Internet of things industry application alliance will host the 2018 tenth spring exhibition of international Internet of things in Suzhou International Expo Center. As the most complete annual display of the China Internet of things industry chain, the contents include the IOT perception layer (RFID, smart card, sensor, bar code, camera), the network transport layer (NB-IoT, LoRa, 2G/3G/4G, Bluetooth, GPRS, WIFI, UWB) and the application layer (cloud computing, mobile payment, real-time positioning, new retail, Industry 4, intelligent logistics, intelligent city, intelligence